G.O.A.T. Influencers transforms how beauty brands connect with their audiences. Founded by Cathy Mack, a visionary with over fifteen years of experience as the Chief Marketing Officer at leading global design firms, the company is at the forefront of influencer marketing in the beauty industry.

Cathy Mack serves as both Founder and Influencer Engagement Executive, bringing a wealth of expertise from her time spearheading the launch and growth of numerous high-profile beauty brands, particularly in skincare. Her work encompassed:

• Brand Development: From start-ups to global giants, Cathy has navigated the complexities of brand positioning, rebranding, and identity design.
• Multi-Channel Promotion: She has mastered the art of promoting products across diverse platforms, ensuring brand consistency and engagement.
• Strategic Marketing: Her strategic oversight included social media strategies, content creation, website development, and art direction, underpinned by thorough market research and compelling pitch decks.

Recognizing the evolving landscape of marketing, Cathy dedicated herself to mastering the nuances of influencer marketing. Over the last seven years, she has honed her skills in:

• Influencer Selection: Identifying beauty influencers who are not just popular but also align perfectly with the ethos and target demographic of each brand.
• Campaign Innovation: Crafting campaigns that leverage the authentic voices of nano- and micro-influencers to drive significant ROI. These beauty influencers are chosen for their ability to create genuine connections, turning viewers into consumers.
• Performance Analysis: Utilizing data to refine strategies, ensuring that every campaign not only appeals to the appropriate audience, but performs exceptionally in terms of engagement, conversion, and revenue growth.

Under Cathy’s leadership, G.O.A.T. Influencers isn't just about promoting products; it's about building lasting brand legacies through meaningful, innovative influencer engagements.